Case studySilicon Tech & AI

15Five The Story for a New HR

Cutting brand spots at 120, 30 and 15 seconds for 15Five, the HR software company.

Bad Buddha CreativeEnlightening Video

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Deliverables

  • 120s / 30s / 15s Spots
The right hands
The trust
Brought in by Division of Labor in San Francisco to build it from scratch.
People first
The ask
The software pitch, told through the people who use it
Library? Spots for less.
The payoff
Library footage left more for post, and careful buys gave it one look.
Category
AdvertisingCorporate Messaging
Industry
BroadcastDigital & SocialSilicon Tech & AI
Role / craft
Senior EditorMotion GraphicsColor CorrectionMultiformat Delivery

The challenge

A high‑end commercial for a disruptive HR company, built largely from library footage that had to come together as one coherent piece rather than a collection of clips. Cohesion was the whole assignment: make bought footage look like it was shot for this.

A smiling employee beside a five-star customer review card
Review cards: five stars at a glance.

The craft

Current motion graphics trends bring text floating behind the subject which sells depth and reads as expensive. Doing that cleanly, in motion, with hair, meant tracking with Boris FX Mocha Pro, a deep application delivering slick results.

An employee at a kitchen laptop with the line and motivate them to stay?
Selling the workforce retention question.

That’s the Mocha Pro matte‑cutting planar tracker technology that was a bear to learn over a good couple of years.

Jacob NasimIn the cutting room

The deliverables

A shoot’s worth of budget went into the finish instead: the tracking, the matching, and three lengths out of one cut.

Split-screen of employees working remotely
The remote‑work reality the platform serves.
A man at his desk in an open-plan office, looking just off camera
Library footage that passed the audition.

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